Media Campaign for Lobbying and Promotion of the Microfinance Policy Paper under ReSt@rts

 Stage One: Preparations Phase

1. Participating in ReSt@rts Information Event:

Event: Chamber of Commerce, Industry, and Agriculture in Sidon and South Lebanon.
Purpose: Discussing study results with key stakeholders in Saida.

2. Meeting with the Public Policy Expert:

Expert: Vartkes Keutelian.
Date: July 10, 2023.
Outcome: Analyzed study outputs and crafted key campaign messages.
Social Media Captions: #PolicyInnovation #PublicPolicy #CampaignDevelopment #Progress #CollaborativeChange

3. Meeting with LMFA Member:

Stakeholder: Me. Chady Rached, legal expert, Lebanese Micro Finance Association.
Date: July 11, 2023.
Objective: Strategize on communications and stakeholder engagement.
Social Media Captions: #LMFA #StakeholderAlignment #LebanonEconomy #microfinance #financialinclusion

4. Meeting with LMFA President:

Stakeholder: Dr. Youssef El Khalil, President of LMFA.
Date: July 12, 2023.
Discussion: Key messages and project methodology.
Social Media Captions: #MicrofinanceLeaders #LebaneseEconomy #CommunityImpact #LMFA #Microfinance #financialinclusion

[ ] Stage Two: Meetings with Regulators and Investors

1. Central Bank of Lebanon:

Stakeholder: Mr. Khaled Buhsali, Head of Financial Inclusion Section.
Date: July 18, 2023.
Topics: Strategies to support MSMEs and financial solutions.

2. Ministry of Economics and Trade:

Stakeholders: Dr. Mohamad Abou Haidar, General Director; Mrs. Sara Sydani, Advisor.
Date: August 22, 2023.
Focus: SME support strategies, Mutual Fund creation, and automated services.
Social Media Captions: #SMEsupport #EconomicGrowth #DigitalTransformation

3. Ministry of Energy and Water:

Stakeholders: Mrs. Sorina Mortada (LCEC), Mrs. Suzy Hwayek.
Date: August 14, 2023.
Discussion: Renewable energy, solar power financing, and energy efficiency.
Social Media Captions: #RenewableEnergy #Sustainability #GreenEconomy

4. Ministry of Telecommunication:

Stakeholder: Minister Johnny Corm.
Date: August 18, 2023.
Focus: Digital financial solutions and mobile money operations.
Social Media Captions: #Fintech #DigitalTransformation #FinancialServices

5. Ministry of Agriculture:

Outcome: Presentation of ReSt@rts project and microfinance study.
Future Step: Detailed review and meeting preparation with specialists.

6. Ministry of Labor:

Stakeholder: Dr. Mostafa Bayram, Minister of Labor.
Date: August 23, 2023.
Focus: Draft study and comprehensive strategy for microfinance.
Social Media Captions: #InnovationSupport #SMEGrowth #IndustrialDevelopment

7. Ministry of Industry:

Stakeholder: Mr. George Boushikian, Minister of Industry.
Date: August 29, 2023.
Discussion: Support for small and medium industrialists, digital platforms, and green energy.
Social Media Captions: #IndustrialGrowth #GreenEnergy #EconomicResilience

8. REST@RT Second Awareness Event in Rome:

Date: September 7, 2023.
Focus: Role of Lebanese Microfinance Sector.
Social Media Captions: #Restartproject #LMFA #Microfinance #Financialinclusion

9. EU Structured Dialogue with Civil Society Organizations:

Date: September 12, 2023.
Focus: Economic reform and sustainable recovery.
Social Media Captions: #EconomicReform #GoodGovernance #SustainableRecovery

10. IMPEXLEB Event:

Date: September 21, 2023.
Focus: SME development in import/export.
Social Media Captions: #Entrepreneurship #TradeDevelopment #SMEAdvocacy

11. Ministry of Environment:

Date: October 11, 2023.
Discussion: Environmental support strategies and collaboration with MFIs.
Social Media Captions: #EnvironmentalSustainability #MicrofinanceSupport #GreenInitiatives

12. IFC-World Bank:

Stakeholder: Mr. Saad Sabra, Country Head.
Date: October 12, 2023.
Focus: SME and microfinance sector support.
Social Media Captions: #SMEinvestment #FinancialInclusion #EconomicDevelopment #LMFA #Microfinance

13. Cedar Oxygen International:

Stakeholder: Mr. Antony Jabbour, Managing Director.
Date: October 10, 2023.
Focus: Investment solutions and national fund establishment.
Social Media Captions: #InvestmentStrategies #FinancialEmpowerment #LebaneseEconomy